AllSaints rolls out AI tool across buying and merchandising teams

The fashion retailer has partnered with AI-solution provider Impact Analytics to provide an end-to-end supply chain and merchandise planning lifecycle that will streamline its processes, improve forecast accuracy, and support decision making.

The fully integrated AI-native solution will be deployed in phases, starting from today (April 2), to include markdown and promotional pricing optimisation, merchandise financial planning, as well as assortment and range planning.

AllSaints chief transformation and technology officer Alfie Meekings said: “At AllSaints, one of the four pillars of our transformation is to become data-driven and powered by AI.

“We have a great team, but they have to spend so much time manually pulling and analysing data. 

“This partnership allows us to eliminate repetitive, low-value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher-quality decisions to get the right products in the right places for our customers.”

Meekings continued: “Instead of losing valuable time preparing reports, we can start the week aligned, informed, and ready to act. I want our teams to log on and be told what’s happening across the globe in our brand and where we need to focus our energy, rather than having to seek out those answers.”

Impact Analytics founder and chief executive Prashant Agrawal added: “Brands like AllSaints are at an inflection point where speed, clarity, and confidence in decision-making are critical.

“This partnership is designed to replace fragmented spreadsheets with a unified, AI-native platform and business intelligence solution that amplifies merchant expertise, accelerates planning cycles, and drives measurable impact across buying, pricing, and inventory decisions.”