Fashion retailer AllSaints has named a new chief financial officer.
AllSaints has appointed Sean Trend to the role. He joins from online apparel group Asos and starts at AllSaints in February. Trend succeeds Elaine Deste, who is retiring after almost six years in the role.
At Asos, which he joined eight years ago, Trend held posts including director of finance, senior vice-president of strategy and insights, senior vice-president North America, and managing director of the UK and US.
Trend previously worked for Cancer Research UK, where he was group financial controller, and at Deloitte’s audit and advisory division.
AllSaints chief executive Peter Wood said: “I am delighted to welcome Sean to our senior leadership team as our CFO. He has a fantastic mix of hugely relevant financial, operational and management experience, much of it in the fashion sector and also across the key regions in which we operate. I am confident that he will fit in brilliantly in our group and play an integral role in helping us to achieve our exciting long-term growth plans.
“Elaine has made an enormous contribution since she joined us in early 2020, and her rigour, professionalism, and dedication will all be missed. I would like to thank her sincerely on behalf of everyone here, and to wish her every happiness for her retirement.”
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