Q&A: Pyjama king Peter Alexander talks UK ambitions and evolving over four decades
Peter Alexander has been a staple in Australian retail for decades, created by the man himself back in 1987.
He says there was a niche in the market, as in the eighties pyjamas were either “little house on the prairie, white, virginal stuff” or “femme fatale, red lace, sexy stuff”.
Already have an account? Sign in here