Q&A: Pyjama king Peter Alexander talks UK ambitions and evolving over four decades
Peter Alexander has been a staple in Australian retail for decades, created by the man himself back in 1987.
He says there was a niche in the market, as in the eighties pyjamas were either âlittle house on the prairie, white, virginal stuffâ or âfemme fatale, red lace, sexy stuffâ.
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