Marks & Spencer is to start selling an assortment of its food in partnership with an Australian retailer as it seeks to build its international business.
Marks & Spencer will launch the food range this week through Australian grocer Coles, which will carry products in-store and online.
The tie-up follows an earlier M&S clothing wholesale tie-up with Australian department store group David Jones and a similar food arrangement with Target in the US.
The Coles range will include items such as Percy Pig and Colin the Caterpillar confectionery, Scottish shortbread and tea, and will ultimately comprise around 200 lines.
M&S said the deal would help it “to expand its global reach through bigger, bolder and better partnerships”.
M&S managing director of international Mark Lemming said: “With consistent growth in food in the UK business and strong brand momentum as the UK’s most trusted retailer, there is now so much opportunity for us to grow our business globally.
“Wholesale is a relatively new channel for us, but one that provides lots of opportunity to scale, sell and serve our food business to even more customers around the world.”
Coles chief commercial officer Anna Croft said: “We’re excited to join forces with Marks & Spencer to bring their quality food range to Australia, allowing millions of Aussies to savour the very best of British right here at home. This partnership is all about delivering quality, innovation, and trusted value – values we share with M&S.”
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