M&S has launched a monthly capsule programme, the Love That Drop, providing customers with the latest catwalk looks and emerging style trends.
Each capsule will feature between 20 and 35 pieces, including accessories and footwear, and will launch online and in selected ‘fashion hub’ stores.
The debut collection ‘Sartorial Femme’ introduces sculptural tailoring, embossed textures and directional silhouettes, with prices starting from £23.
M&S said the Love That Drop responds to a demand from shoppers for more frequent newness as consumers increasingly buy fashion pieces throughout the year rather than around traditional seasonal peaks.
The initiative operates on a more streamlined supplier model, with shorter timelines from concept to launch and order sheets turned around in as little as two weeks.
M&S said it was working with a small number of strategic supply partners to deliver improved consistency in colour, fabric and fit. The move has delivered margin improvements through more agile sourcing and simplified processes.
Reducing the amount of time it takes to bring new fashion to market forms part of the retailer’s ongoing transformation in its fashion business.
M&S womenswear director Maddy Evans said: “The Love That Drop is a step forward in how we deliver modern, trend-led pieces for our customers.
“Each edit is tightly curated, outfit-driven and designed to feel fresh, relevant and fashion-forward while staying true to the quality and value customers expect from M&S.
“Behind the scenes, the programme helps us move from concept to customer at a faster pace to strengthen style perceptions, increase efficiency and drive online growth.”
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