John Lewis Partnership has become the latest retailer to cover the cost of VAT on period pants to ensure that period products are “affordable for all”.
John Lewis and Waitrose confirmed in a statement that they would reduce the cost of more than 30 period pants by 20% from this week, thereby covering the cost of the tax rather than passing it on to shoppers.
Shoppers will be able to purchase a pair of Love Luna period-proof full briefs for £8.33 rather than £10 at John Lewis when the change comes into place, for example.
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