Tesco to cover VAT cost on period pants
Tesco has become the first retailer to cover the cost of VAT on period pants following an industry-wide campaign calling on the government to reclassify the item as a period product to make them “more affordable” for customers.
The retailer confirmed in a statement that from today, August 21, the 20% reduction on Tesco’s eight lines of F&F period pants will “bring them in line with other period products”, which have been exempt from VAT since 2021.
The news comes as Tesco joined Primark as the latest retailers to back the Say Pants to the Tax campaign, launched by Marks & Spencer and Wuka, which saw retailers committing to passing on the cost saving to customers if VAT was to be removed.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.