Tesco has become the first retailer to cover the cost of VAT on period pants following an industry-wide campaign calling on the government to reclassify the item as a period product to make them “more affordable” for customers.
The retailer confirmed in a statement that from today, August 21, the 20% reduction on Tesco’s eight lines of F&F period pants will “bring them in line with other period products”, which have been exempt from VAT since 2021.
The news comes as Tesco joined Primark as the latest retailers to back the Say Pants to the Tax campaign, launched by Marks & Spencer and Wuka, which saw retailers committing to passing on the cost saving to customers if VAT was to be removed.
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