John Lewis unveils online Christmas shop for 2023

Employee in John Lewis hanging up Christmas decorations

John Lewis has unveiled its online Christmas shop for 2023 as customer searches for gifts “double” in comparison to this time last year, according to the retailer.

John Lewis said a recent survey showed 28% of customers are browsing and purchasing Christmas gifts as early as August.

Customer searches for tree decorations are reportedly up 33% year on year while wrapping paper searches are up 466% and crackers are up 400%. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.