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Luke Tugby presents Short Cuts on Lidls Smarter Shopping card

Watch: How Lidl's Smarter Shopping card shows a change of tack – explained in 60 seconds Video

25-Aug-2015 | By ,

Lidl’s Smarter Shopping card is being tested in Scotland. If successful, will we see more promotional schemes from the discounters?

More Lidl analysis


Comment: Real retail loyalty is about long-term customer relationships

28-Aug-2015 | By Jan-Pieter Lips

Lidl’s Smarter Shopping trial has sparked debate about whether it is a loyalty scheme. It doesn’t matter, as long as it builds relationships.

More Lidl comment


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