Discount giant Lidl has today announced it has invested £250m in price this year, ahead of the all-important festive trading season.
The retailer said its price investment over the year would help “shoppers save even more in the run-up to Christmas” and complements its Lidl Plus loyalty rewards scheme.
The discounter said it has reduced prices “on over 1,000 product lines since the start of the year” giving customers “the chance to bag bargains on some of their favourite products” through the Lidl Plus app.
Lidl also revealed its Christmas opening hours and has confirmed that all of its stores will be closed on Christmas Day, and that “most” stores will remain closed on Boxing Day and New Year’s Day.
The discounter predicted that its busiest shopping day of the year will be Monday, December 22 and is advising shoppers “who want to avoid the crowds in the middle of the day” to do their shopping between 8am and 10am, or from 6pm onwards.
Lidl chief commercial officer Richard Bourns said: “We’re committed to providing our customers with the best value every single day, and our teams work tirelessly throughout the year to deliver this for them.
“We also firmly believe that everyone should have access to healthy affordable food, which is why we ensure that we’re offering the lowest prices in the market and it’s why we’re on a mission to bring new Lidl stores to more communities across the country.”
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