Lidl investment in price tops £250m ahead of Christmas rush

CPG_Lidl_Product_Shoot_4

Discount giant Lidl has today announced it has invested £250m in price this year, ahead of the all-important festive trading season.

The retailer said its price investment over the year would help “shoppers save even more in the run-up to Christmas” and complements its Lidl Plus loyalty rewards scheme.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now