Former Deichmann UK boss Simon Wilson has joined Lidl International as a board director, Retail Week can reveal.
Wilson stepped down from his role of managing director of the footwear specialist on September 30, as revealed by Retail Week, and he has now taken on a non-executive role with discount giant Lidl.
The move represents a return for Wilson, who first joined Lidl GB in 2006, and where he worked for just over five years before leaving for Deichmann, first as head of marketing and PR, before being promoted to marketing director in 2009.
Wilson worked with Deichmann for over 18 years, joining in 2012 as international sales director based in Germany. He moved to the UK with Deichmann in 2014 as buying and marketing director and was named managing director of the brand in January 2023.
Wilson joins Lidl at a time when it is growing fast in the UK grocery market and has been investing heavily in price to continue winning customers from the traditional big grocers and its discount rival Aldi.
Earlier in the month, it announced a fresh round of price investment, which took its investment to over £250m for the year, in the run-up to Christmas.
It also recently unveiled a £435m investment in two new warehouses in London and Leeds to support further growth in the UK.
Lidl has been a leading investor in staff pay in the UK, having bumped up staff pay again in August – the fifth time in two years – which took the entry-level pay for employees to £13 an hour nationally and £14.35 an hour in London.
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