Wilko.com has collaborated with Google Cloud to support and accelerate the next phase of its AI transformation.
The retailer said the partnership will strengthen the online experience for customers and will boost future innovation.
The rollout of Google Cloud’s AI technologies means AI-driven capabilities will be added across the Wilko website, including search, product discovery, and digital content.
Through LLMs, internally developed models, and proprietary data, the platform will allow for more natural, conversational queries.
Wilko’s parent company, CDS Superstores, has also developed an approach to AI by combining its in-house trained models with Google Cloud’s technologies.
The group said AI-led search and discovery capabilities have already delivered “measurable uplifts in both conversion and revenue” and it is now embedded across customer experience and internal operations.
CDS Superstores group chief digital and marketing officer Ben Exall said: “This isn’t about experimenting with AI, it’s about operationalising it. This collaboration with Google Cloud is about building the right foundations for the future of Wilko.com.
“Our focus is on building a retail platform that becomes smarter over time. By combining our own data and models with Google Cloud’s AI technologies, we’re able to move faster than traditional approaches and scale innovation in weeks, not months.
“We’re focused on making everyday shopping simpler and more accessible for our customers, while staying true to what Wilko has always stood for: great value, reliability and helping people get jobs done around the home.
Google Cloud UK retail director Andrea Williamson added: “By anchoring Wilko.com’s digital transformation in Google Cloud AI, CDS Superstores is moving beyond standalone features to create a more adaptive and resilient business. We are proud to provide the technological backbone for an infrastructure project of this scale, helping Wilko stay ahead of evolving customer expectations.”
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