Google expects uptick in virtual try-on users as it promises more investment
Google is expecting more users to test out its virtual try-on tool in the coming weeks, as it teases more innovation and features in the future.
Speaking to Retail Week, Google Shopping product lead Praveen Krishnakumar said the team is expecting a “massive uptick” of users leveraging the virtual try-on tool as spring tends to be a time for an increase in fashion searches.
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