‘Data is one of the biggest opportunities still available in retail’
By 
Sarah Curran-Usher2020-10-05T05:00:00
Brands and retailers have an opportunity to pause and listen to what their customers want before blindly marketing products at them, says Sarah Curran-Usher.
If your customers seem happy to fit into the box you designed for them, then you are making the false assumption that they will be happy next time.
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