Retailers prepare for sales boost ahead of women’s World Cup final

England football team crest

Retailers including Waitrose, John Lewis, Asda, Marks & Spencer and Boohoo are expecting a boost in sales as football fans prepare for the Women’s Fifa World Cup final on Sunday.

Waitrose noted a 54% increase in people searching for ‘brunch’ on as football fans look to stock up on items such as bacon, eggs, sausages and English sparkling wine ahead of England’s clash against Spain. 

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