Are retailers missing an open goal during the women’s World Cup?

England women's team kits

After more than 87,000 spectators watched the Lionesses score their winning goal in the Euro final last year, hopes are high as the Fifa Women’s World Cup kicks off. Retail Week finds out what opportunities the event presents for retailers

With a record-breaking peak viewership of 17.5 million on BBC One, England’s historic 2-1 extra-time win against Germany in the Euro 2022 finals created a wave of interest in women’s football. 

As the Fifa Women’s World Cup gets under way, nearly half of Brits (48%) say they are more interested in women’s football this year compared with the last World Cup four years ago, according to the Women’s World Cup 2023 Spending Report by VoucherCodes and GlobalData.  


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