Exclusive: Frasers boss says Amazon can’t do what Frasers can

Michael Murray

As Frasers reported strong growth in profits and revenue driven by a “particularly strong year for sports retail”, chief executive Michael Murray said even Amazon cannot do what Frasers can.

Speaking to Retail Week, Murray said: “Frasers works with 18 of the Lyst Index’s top 20 hottest fashion brands. That’s a testament. There are not many businesses out there that can sell the majority of the world’s most aspirational global brands under one platform. Amazon can’t do it. We are in a very unique position. And that’s why we have been developing our key focus proposition in sports and luxury.”

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