Chinese plush toy maker Pop Mart is to bolster its supply network with manufacturing facilities in Mexico, Cambodia and Indonesia.
The Beijing-based company, which does not operate its own factories but works with local manufacturing partners, previously only used production bases in China and Vietnam, according to Reuters.
The latest expansion would reportedly strengthen the firm’s supply chain “to improve resilience, efficiency and service to our customers”, as well as boost capacity and global access to new products.
In August 2025, the Labubu dollmaker reported a near 400% increase in profits in their half-year results and also purchased a £63m Oxford Street store.
Demand for the furry characters – popular with celebrities, including Rihanna and Dua Lipa – exploded in China, Japan, the US and Southeast Asia in 2025.
Last August, Pop Mart said it was ramping up production of its plush toys to around 30 million a month, more than 10 times the 2024 figure.
In the same month, the company opened a 134m² Pop Mart store at the Trafford Centre.
However, concerns have been raised over how long the Labubu craze will last – Hong Kong-listed shares in Pop Mart closed at HK$199.50 on Tuesday, a fall of about 40% from their August peak.
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