More on Alex Baldock
Interview: Currys CEO Alex Baldock on the retailerâs full-circuit comeback
Currys continues to cement itself as a leader in the UKâs electricals market, despite recent bouts of low consumer confidence, supply chain issues, economic headwinds and a Budget that was most unwelcome. As its performance improves, chief executive Alex Baldock gives a rare interview and explains why heâs not yet satisfied
Currys boss says AI will be the âsingle biggest tech trend since the tabletâ
Currys chief executive Alex Baldock has said the retailer expects AI to be the âsingle biggest tech trend since the tabletâ as more customers adopt AI products.
Currys has raised its profit outlook following âstrong peak tradingâ
Q&A: Currys boss Alex Baldock discusses Christmas, popular products and that controversial Budget
LIVE 2025: Currys boss Alex Baldock and more added to speaker line-up
Currys boss âencouragedâ by revised Labour workers rights plan
























