Argos has today launched a financial services price comparison website called Argos Compare.

The site, argoscompare.co.uk, claims to be the only comparison site offering cash-back on both home and car insurance.

It covers products such as car, home, and travel insurance, through to mortgages, pensions and credit cards to utilities. Customers will get £30 worth of Argos vouchers with every car insurance purchase and £15 worth of Argos vouchers on home insurance purchases when they use the service.

It compares more than 65 car insurance providers and more than 25 home insurance providers.

Argos financial services managing director Greg Ball said: “Argos.co.uk is the UK’s leading high street internet website and that popularity means we can focus on providing the best possible deals for our consumers, rather than advertising it.

“The first of those offers is providing Argos vouchers to our car and home insurance customers, and is the first of a number of deals we will be offering. As the pure comparison sites have to continue to advertise, this means we will always offer better value to consumers and keep true to our brand position of ‘helping you live for less’.”

Argos’ content and platform partner is BeatThatQuote.com.