With 48% of UK retailers concerned about competing with FMCG brands, new research uncovers what retailers can learn from their rivals when it comes to agile and authentic marketing.

Williams Lea Tag white paper cover

Inside this white paper, you will find: 

  • Why it is important to plan early for success: for multichannel and marketing execution.
  • The significance of integration: across multiple touchpoints and markets.
  • Why you should avoid wastage and repurpose: adapting and use again, regardless of the channel.

Access Transforming customer conversations, here