More analysis – Page 424
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Analysis
Up close and personal
Asos wants to tailor its communications to different customers. Marketing boss Hash Ladha tells Joanna Perry how a customer relationship management system will help it meet its aims
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AnalysisRole of honour
Glamorising job titles is an easy way for employers to make roles sound more appealing, especially to new recruits, but do they serve their purpose of motivating staff, asks Liz Morrell
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Analysis
The message is clear
Consumers are not yet using their mobile phones to do all their shopping, as some forecast, but retailers are still finding them a powerful tool. Joanna Perry investigates
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Analysis
Well suited
Claudio Del Vecchio has a long-standing affection for Brooks Brothers and planned its turnaround when he was just a customer. Now that he is chief executive, the sky’s the limit. By Amy Shields
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Analysis
Foot on the pedal
Halfords’ bold poaching of David Wild from Wal-Mart indicates that it is serious about boosting its overseas presence. But that doesn’t mean it will take its eye off the UK. George MacDonald assesses the new chief’s likely impact
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AnalysisSharper Focus: reinventing the DIY retailer
Ailing DIY retailer Focus is being reinvented by its management team. John Ryan visits the first new-look store in Wantage, with chief executive Bill Grimsey and brand director Richard Bird
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AnalysisWhat it says on the tin
A huge amount of effort is going into the development of a carbon label standard. But could such information on products be more misleading than enlightening? Katie Kilgallen reports
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AnalysisGreen around the bills
Soaring oil and gas prices have focused attention on energy issues. But while green energy can be a good option, it can only be part of the strategy. Mark Faithfull reports
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AnalysisBattle on the western front
Westfield London is banking on drawing shoppers from the capital’s other retail hubs when it opens in October, but how severe could the outflow be? Ben Cooper investigates the effect it could have
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AnalysisSomething to shout about?
These days, communicating your green policy can be tricky: be too vocal and you’ll get accused of greenwash. John Ryan discovers that most retailers are taking a low-key approach instead
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Analysis
Roll with it
Paper, energy, landfill and even water savings are being made at Sainsbury’s as it rolls out double-sided till receipt printers, finds Joanna Perry
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AnalysisThe chain gang
Rival retailers have begun to share lorries to help the environment and reduce costs. And joint distribution centres could be the next step. But logistical practicalities and the competitive nature of the industry are proving to be obstacles to innovation. Katie Kilgallen investigates
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Analysis
Seller beware
It is being billed by some as the biggest shake-up of marketing laws for 40 years and can carry the penalty of imprisonment. Katie Kilgallen asks if retailers are ready for the new consumer protection regulations
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Analysis
The brave look east
The shoppers of the former Eastern Bloc have huge pent-up spending power and a development boom is creating opportunities for Western retailers. Ben Cooper reports
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Analysis
Fast retailing
Aggressive international expansion was causing headaches for Comptoir des Cotonniers IT director Marc Bernhard. The solution? An EPoS system that could integrate easily and be delivered and managed remotely. Joanna Perry reports
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Analysis
Plenty of bottle
Company veteran Steve Lewis is moving into the top job at Majestic Wine. Tim Danaher finds out how he plans to keep the pressure up against the supermarkets in tough times
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Analysis
Red light for retail?
While harsh trading persists, retailers such as ScS and Land of Leather are reeling as supplier credit insurance is withdrawn. George MacDonald examines the power of the insurers
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AnalysisPurple reign
PC World’s Enfield branch is the test bed for DSGi boss John Browett’s plans to revive the group’s computing brand. John Ryan goes to the north London suburbs to investigate
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AnalysisFrom the ground up: Wyevale reforms recruitment
Wyevale’s staff just weren’t retail-focused when Jim Hodkinson arrived after the 2006 buy-out. He tells Katie Kilgallen how recruitment has been overhauled to get the business in shape