‘I’m optimistic about UK retail even though this will be a finely balanced year’
By 
Lisa Hooker2026-02-09T06:30:00
Last year was not the disaster many retailers feared and 2026 will not be without risk. Retailers should double down on the basics of value, quality and trust, believes PwC’s Lisa Hooker.
The mood music around retail last year was negative. Yet when you look at the numbers, the story is more nuanced – and more positive – than the headlines suggest.
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