Footwear and fashion brand LK Bennett is to launch a new format store at Bluewater as a precursor to a wider roll-out across the country.

It has signed for a new larger unit in the shopping centre in Kent where it will relocate and launch the new concept. The 2,670 sq ft store is adjacent to fashion brands Jigsaw, Joseph and Calvin Klein.

The new concept has been designed in Milan and represents a “new direction” for the brand, according to LK Bennett chief executive Margaret McDonald.

She said: “A key part of the expansion of the LK Bennett brand is our new store concept, and Bluewater is the perfect location from which to launch it.  We have had a shoe store in Bluewater since it opened and have a very loyal customer who will now be able to experience the complete collection of shoes, bags and clothing.”