JD Sports Fashion this week launched its discount apparel site Getthelabel.com.

As revealed by Retail Week (September 18, 2008), the retailer said it would launch the site to offer cut-price labels from brand such as Adidas, Lacoste and Fred Perry.

JD was expected to shake off the wider turmoil in the sportswear sector when it updated on Wednesday as Retail Week went to press, posting an 11 per cent surge in pre-tax profits to £48.2m for its full year to January 31.