The Perfume Shop is expanding its partnership with Deliveroo to more locations

During peak times, the collaboration gained in-store sales in 21 locations across London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh. 

The service was particularly popular during key shopping seasons over Black Friday and December, with over 1,000 perfumes available for quick delivery.

The Perfume Shop’s Milton Keynes store launched on Deliveroo in January this year, and there are plans to roll out to additional locations throughout the year.

The Perfume Shop and Deliveroo offered special price-off promotions in the build-up to Valentine’s Day, and there will be more offers for Mother’s Day.

The Perfume Shop managing director Gill Smith said: “The success of our partnership with Deliveroo is a testament to the growing demand for seamless, on-demand shopping experiences”. 

“We’re thrilled to see the strong performance since launch and we look forward to further enhancing our customers’ shopping experience with the launch of new stores and exciting promotions.” 

Deliveroo vice president for new verticals Suzy McClintock added: “At Deliveroo, we’re proud to be a partner for growth, enabling businesses like The Perfume Shop to reach a whole new group of customers through our platform. 

“This successful partnership has not only driven sales but is also helping reshape the way customers shop by offering fast, on-demand delivery of over 1,000 fragrances across the UK. We’re excited to continue expanding in 2025, ensuring that more people can enjoy the convenience of shopping with Deliveroo.”