Co-op has rolled out member pricing to customers on Deliveroo, providing another boost as it looks to sign up 8 million members by 2030.
The c-store specialist announced today that its exclusive member pricing would apply to 100 key lines and everyday essentials ordered through the Deliveroo app. Customers can access the discounts by inputting their membership number into the app at checkout.
The retailer said it had grown its ecommerce business âat paceâ with around 1,300 of its UK stores now acting as local fulfilment hubs for on demand orders placed through apps like Deliveroo.
Chris Conway, Co-opâs ecommerce director, said: âGrowing and innovating our online channels is a fundamental part of our convenience approach. As a Co-operative, membership is what makes us different, and we work to create value for our member-owners who are at the very heart of our business.
âWe are committed to offering great value, deals and promotions for everyone to enjoy, along with a focus on providing savings to those who own our business, our members, with member price benefits across an extensive range and choice of everyday essentials online as well as in store.â
Suzy McClintock, vice president of new verticals at Deliveroo said: âAt Deliveroo, weâre always looking for new and innovative ways to offer our customers a brilliant on-demand grocery service at great value.
âWeâre proud to partner with Co-op to make member price savings available on nearly 100 key grocery lines including milk, chicken breasts and penne pasta, delivered straight to their door. This is another step in our mission to offer the best on-demand grocery experience for our customers.â


















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