All The Perfume Shop articles
Founded in 1992, The Perfume Shop is a UK specialist fragrance retailer that sells a wide range of leading perfume brands with the aim of making these accessible to everyone at an affordable price. The company has more than 250 small-format speciality stores and also offers its products online. Since 2005 The Perfume Shop has been part of leading global health and beauty retailer AS Watson.
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News
The Perfume Shop to hire for 750 Christmas temp roles ahead of the festive season
The Perfume Shop will be hiring over 750 temporary roles from mid-September through to October as it launches its Christmas recruitment programme.
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Retail Navigator Analysis
The Perfume Shop (SWOT)
The Perfume Shop is able to benefit from parent company AS Watson’s economies of scale for sourcing and receives necessary investment to keep its proposition appealing. For instance, group digital investment has resulted in new technology increasing across the business.
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Retail Navigator Analysis
The Perfume Shop (Financials)
Posting a “robust trading performance” The Perfume Shop sales grew 4.6% year on year to £302.4m for the year to 30 December 2023 (FY2023). In an inflationary environment, The Perfume Shop’s pre-tax profit fell 11.8% year on year to £18.6m with a pre-tax profit margin of 6.2% in FY2023 compared to 7.3% the year before.
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Retail Navigator Analysis
The Perfume Shop (Overview)
Ramping up its fulfilment options, The Perfume Shop recently launched on rapid delivery platform Deliveroo, allowing customers to order from a selection of designer perfume brands to be delivered in as little as 25 minutes. The retailer has also continued to open experiential stores.
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News
Deliveroo has partnered with The Perfume Shop for rapid delivery
Deliveroo has partnered with The Perfume Shop, offering customers a selection of designer perfume brands for delivery in 25 minutes.
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Data
Ranking: The 20 biggest beauty retailers dominating the UK market
The beauty market is as competitive as it is lucrative. To see who has the edge over others, we asked Retail Week sister brand Retail Navigator to reveal the biggest beauty retailers in the UK.
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News
AS Watson appoints Malina Ngai as new group CEO
AS Watson Group, which owns Superdrug, Savers and The Perfume Shop in the UK, has appointed Malina Ngai as the new group chief executive, starting May 1.
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News
The Perfume Shop strengthens leadership with two new directors
The Perfume Shop has appointed Karen Harris and Laura Wilkinson to the newly created positions of customer director and online business director, respectively, as it looks to drive growth in both online and offline channels.
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News
The Perfume Shop unveils £2.5m tech investment
The Perfume Shop announced an investment of £2.5m in “industry-leading warehouse automation technology” as it looks to reduce environmental impact and future-proof its distribution capabilities.
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Innovation of the Week
The Perfume Shop teams up with L'Oréal on 'industry leading' refill station
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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Analysis
Golden quarter: How retailers are preparing for another cash-strapped Christmas
With the macroeconomic environment looking gloomier than ever, we spoke to some of the UK’s biggest retailers to get their take on whether this year’s festive season will be feast or famine.
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News
The Perfume Shop price freeze saved customers £870k
The Perfume Shop said its price-freeze initiative, rolled out in late 2022, has saved UK shoppers more than £870,000 this year.
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News
The Perfume Shop extends recycling scheme to all its stores
The Perfume Shop has rolled out its biggest perfume bottle recycling scheme across all 211 UK stores.
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News
The Perfume Shop freezes prices on bestsellers until 2024
The Perfume Shop is putting a prize freeze on 138 of its bestselling fragrances until 2024.
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News
The Perfume Shop hails ‘best ever’ Christmas with record number of bottles sold
The Perfume Shop has hailed the resilience of perfume as a gifting category after it sold a record number of bottles over the Christmas trading period.
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Opinion
AS Watson COO: Putting people at the heart of Covid-19 strategy
We closed our first shops in Asia in January, when the threat of Covid-19 had not yet reached Europe.
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News
Coronavirus: Superdrug owner launches £40m staff support package
AS Watson, the owner of Superdrug, The Perfume Shop and Savers, has unveiled a £40m financial support scheme for employees affected by the coronavirus pandemic.
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News
Superdrug owner launches tech partnership programme
Superdrug’s parent company AS Watson has launched a long-term partnership programme for a range of technology suppliers to supercharge its digital transformation.
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News
The Perfume Shop profits slide as online drives sales
The Perfume Shop posted a decline in its full-year profits, which it attributed to increased competition from etailers and rising costs.