The Perfume Shop has released its latest gender pay gap report, revealing it has made significant steps to close the gap, Retail Week can reveal.

It reported a 0% difference in the median pay between men and women for the first time, reflecting a 4.44% reduction from the last report.
The retailer’s mean gender pay gap has reduced to 14.99%, a reduction of 3.86% from the year prior.
This contrasts with the Office for National Statistics measure that the UK average median pay gap for men and women is 13.1% and the mean is 13.8%.
The report also shows improvements in closing its bonus pay gap, with the median bonus gap having been slashed by 75.23% to reach 7.97%. The mean bonus gap is now at 31.82%, down from 40.14% in 2023.
The Perfume Shop says the median bonus gap reduction has been driven by “increased investment” in performance-related bonuses for store teams during the golden quarter.
The Perfume Shop people, sustainability and development director Michelle Fellows said: “At The Perfume Shop, our people are at the heart of everything we do, so we’re incredibly proud to share the results of our Gender Pay Gap Report 2024.
“Achieving a zero median gender pay gap is a huge milestone for us, and it reflects our ongoing commitment to fair pay, career development, and recognising the hard work of our teams.
“We want everyone who works here to feel valued and rewarded, and we’re always striving to create an inclusive workplace where everyone can thrive.
“As we celebrate this achievement, it’s also a chance to reflect on the bigger picture. Gender equity isn’t just something to focus on today, but every day. It’s a reminder of the role businesses like ours play in driving meaningful change.”
The retailer said it’s committed to closing its mean gender pay and bonus gaps to ensure gender balance across the business.
It also said it will maintain its commitment as a real living wage employer, strengthen pay transparency, advertise pay when recruiting for store roles, and enhance family-friendly benefits.
Through its “Grow Our Own” strategy, it said it is “committed to internal career development, offering learning programmes and apprenticeships to support employees’ progression.”
It now has a 78% female-led leadership team, including managing director Gill Smith, customer director Karen Harris, and online business director Laura Wilkinson.


















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