Sainsbury’s pledges to keep prices low with further £50m investment
Sainsbury’s is to plough a further £50m into keeping prices low by March 2023 in a bid to help customers manage the rising cost of living.
The investment across its daily essentials and fresh produce lines included £15m to fight inflation and safeguard prices on festive favourites, it said.
The cost of a traditional fresh Christmas dinner feeding six and including turkey, vegetables, trimmings and dessert has been held on the previous year at less than £4 per head.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.