Sainsbury’s is to plough a further £50m into keeping prices low by March 2023 in a bid to help customers manage the rising cost of living.
The investment across its daily essentials and fresh produce lines included £15m to fight inflation and safeguard prices on festive favourites, it said.
The cost of a traditional fresh Christmas dinner feeding six and including turkey, vegetables, trimmings and dessert has been held on the previous year at less than £4 per head.
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