How Sainsbury's is shaping up for Christmas: value, own-brand and resurgent Argos

Exterior of Sainsbury's store in Whitechapel

After reporting first-half results today, Sainsbury’s chief executive Simon Roberts looked forward to the coming Christmas period, which is set to be more value-led than any in living memory.

“Our absolute focus is on value and the cost of living,” said Roberts.

“As a team, we spend lots of our time in our stores and operations speaking to customers and colleagues, and they’ve told us they really are feeling squeezed.” 


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now