Watch: Sainsbury's, Asda and Morrisons release Christmas adverts

Sainsbury’s reinvents the Christmas pudding in tongue-in-cheek fairy tale advert - 002

Sainsbury’s, Asda and Morrisons have all launched their Christmas adverts focusing on everything from own-brand products to Farmer Christmas and a certain famous elf.

Sainsbury’s Christmas ad this year is set in a Medieval, fantasy setting and stars Alison Hammond and is narrated by Stephen Fry. 


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