Sainsbury’s commits to £500m price investment as customer concerns grow

Simon Roberts, CEO of Sainsbury's

Sainsbury’s chief executive has committed the grocery giant to invest a further £500m in lowering prices as customer concern over the cost-of-living crisis increases.

Simon Roberts said the UK’s second largest grocer would continue to pump funds into offsetting rising costs over the rest of the year, as shoppers become “increasingly frustrated” about their personal finances. 

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