Sainsbury’s commits to £500m price investment as customer concerns grow

Simon Roberts, CEO of Sainsbury's

Sainsbury’s chief executive has committed the grocery giant to invest a further £500m in lowering prices as customer concern over the cost-of-living crisis increases.

Simon Roberts said the UK’s second largest grocer would continue to pump funds into offsetting rising costs over the rest of the year, as shoppers become “increasingly frustrated” about their personal finances. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.