Morrisons sales jump as supermarket hails ‘much improved’ Christmas

For the 13 weeks to January 25, 2026, the retailer reported a 2.6% jump in total sales to £4.1bn, while like-for-like sales grew by 2.8%.

The retailer said it had delivered a “strong performance” in the period across seasonal events, including Christmas, and noted that its price index “continues to improve” with more investment in lower prices driving volume increases.

Morrisons also noted that personalised loyalty offers were delivering “record” redemption rates among customers.

The grocer’s online channels performed well, delivering “good growth” in the period and improved market share over the quarter.

The retailer also delivered a further £49m of cost savings during the period, taking the total to £894m since the start of its cost-saving programme.

Chief executive Rami Baitiéh said: “Against a highly competitive backdrop, with grocery market growth lagging previous expectations, we achieved our targets in Q1, delivering our thirteenth quarter of like-for-like sales growth. We know it’s tough for customers right now and we’re doing everything we can to offer them better value and give them more reasons to shop at Morrisons.

“That means continuing to invest in price, promotions and loyalty, concentrating on driving value where it matters most for our customers.

“The trading conditions we saw in Q1 have carried over into Q2 and the market remains highly competitive. Our success in key seasonal events has created some momentum and having delivered pleasing performances at Valentine’s Day and Mother’s Day, we are now looking forward to Easter.

“We are watching current international events closely, alert to the impacts on consumer confidence and supply chains, and we will continue to do what we can to mitigate effects on our customers.”