Morrisons sales improve as loyalty scheme and price cuts pay off

Morrisons Swansea

Morrisons has posted an improvement in like-for-like sales in the third quarter, and said lower prices and its new loyalty scheme had cut through with shoppers.

The supermarket saw group like-for-like sales excluding fuel and VAT increase 2.9% for the 13 weeks ending July 30, 2023, down 3.1% on 2021/22.

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