Lidl has doubled down in its support for British farming after the prime minister and President Trump talked up their countries’ new trade deal at the G7 summit earlier this week.
The discounter said it would “continue sourcing 100% fresh, everyday own-brand British beef across all its stores – with no plans to import or switch sourcing to beef suppliers outside of Great Britain”.
The retailer vowed to maintain its long-term support for British producers and farmers, “ensuring its customers can continue to rely on the discounter for locally and responsibly sourced, high-quality fresh beef”.
Lidl GB chief commercial officer Richard Bourns said: “British farming is recognised globally for its high standards of animal welfare, food safety and environmental stewardship. At Lidl, we know these values matter to our customers, which is why we proudly support and champion British agriculture.
“As we enter our fourth decade in Great Britain, our commitment to these principles has never been stronger. We will not compromise on standards even if others choose to do so. Our commitment goes beyond maintaining high standards – it’s about standing by British farmers when they need us most and doing what’s right for our customers.”
Lidl’s announcement comes three days after US President Donald Trump and UK prime minister Keir Starmer gave a press conference at the G7 summit in Canada earlier this week.
Speaking to the press, Trump said a deal between the US and UK was “done”. Part of the deal includes import and export quotas for beef, although the UK has said “any US imports will need to meet UK food safety standards”.
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