CMA tells grocers to make pricing clearer in cost-of-living crisis

Grocery supermarket trolley

Concerns that the food market is not competitive enough have been quashed, but grocers have been told by the competition regulator to make it easier for shoppers to compare prices.

The Competition and Markets Authority (CMA), which has been looking at various aspects of the grocery market as prices climbed during the cost-of-living crisis, said it found “problems with unit pricing, which may affect consumers’ ability to compare products”.

The issue was highlighted as the CMA cleared grocers of any suspicion that they are not competing fiercely enough. 

 

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