BP launches loyalty pricing programme on retail products

BP-sign

BP has expanded its BPme Rewards scheme with the launch of loyalty pricing to give customers exclusive discounts on retail products. 

Products included in BPme Rewards price promotions will change frequently throughout the year, but current promotions include 25% off when buying three bottles of M&S wine, 50p off a Wild Bean Cafe breakfast bap and drink, and a 40p multibuy saving when buying two bottles of Lucozade Sport.

Customers can save on products while continuing to earn points that can be redeemed on fuel or in-store purchases with selected partners such as M&S and Amazon.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.