BP has expanded its BPme Rewards scheme with the launch of loyalty pricing to give customers exclusive discounts on retail products.
Products included in BPme Rewards price promotions will change frequently throughout the year, but current promotions include 25% off when buying three bottles of M&S wine, 50p off a Wild Bean Cafe breakfast bap and drink, and a 40p multibuy saving when buying two bottles of Lucozade Sport.
Customers can save on products while continuing to earn points that can be redeemed on fuel or in-store purchases with selected partners such as M&S and Amazon.
BPme Rewards price discounts will be automatically applied at the till when shoppers purchase selected items. Customers just have to scan their BPme Rewards card or use the app at around 300 BP company-owned retail sites across the UK.
Customers will also continue to receive personalised promotions through the BPme app, while non-members can join the loyalty programme by downloading the app or picking up a physical card in store.
BP’s vice-president for mobility and convenience in retail for the UK, Sonya Adams, said: “We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores.
“It’s all part of how we are evolving our convenience proposition and providing customers on the move with quality food and beverage-led offers at our network of convenient roadside locations across the UK.”
No comments yet