BP expands retail leadership team with former Lidl marketing director
BP has appointed former Lidl marketing director Claire Farrant as its new vice-president of marketing for the mobility and convenience retail business in Europe.
Farrant’s previous experience includes a decade-long stint in senior roles at Tesco before joining Lidl in 2015.
She played a crucial role in expanding Lidl’s market share and was involved in streamlining brand consistency and optimising costs across 32 markets, while launching the marketing strategy for the discount grocer’s rewards programme Lidl Plus.
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