Almost half of mothers who shop at Asda will be spending less on Christmas this year, according to a customer survey.
Asda’s quarterly Mumdex survey of 5,500 of mothers who shop at the grocer revealed 45% of mums will be spending less on Christmas this year.
Only 10% of those surveyed said they felt more positive about the general economy now the UK has come out of recession.
Two thirds predicted it will get worse still in 2013 and Asda’s Mumdex optimism score has fallen from -8% to -18%.
However, Asda said mums feel that the Olympics and Jubilee have lifted the national mood. Six out of 10 mums said the events made them proud to be British and nearly six in 10 anticipate these events will have a positive impact on the UK over the next five years.
Asda chief operating officer Judith McKenna said: “Consumer confidence is key to getting the economy moving again. With over 90% of mums expecting the economy to be the same or worse next year we have a long way to go.”