Grocery shoppers still hunting bargains as inflation falls again
Grocery shoppers saved themselves £1.3bn through promotional spending over Easter, as inflation fell for the 14th month in a row.
Spending on promotional items made up 29.3% of all supermarket sales, the highest level seen outside of Christmas since June 2021, over the four weeks to April 14, according to the latest grocery market share data from Kantar.
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