Q&A: Snap head of retail on new innovations and how Gen Z likes to shop
A recent report from Snapchat, Portas and YouGov dubbed “The Memento Generation” revealed some interesting insights into how Gen Z likes to shop.
- Snap has recently released a report on Gen Z shoppers, called “The Memento Generation”.
- Some of the findings include that the majority of Gen Z like to shop in physical stores.
- Rachel Levy, head of retail at Snap, spoke to Retail Week about innovations and how brands work on the platform.
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