Poundland parent rebrands as it gears up for European expansion
Pepkor, the owner of discount variety chain Poundland, has rebranded as Pepco Group as it seeks to align itself with its largest Central European brand.
The change comes after Pepco announced that it anticipated finishing its 2019 financial year with 18% EBITDA growth across its three retail brands.
The group said it had also completed a long-term âŹ475m (ÂŁ422.1m) refinancing and bought on a number of new hires over the last year to âstrengthenâ its senior management team.
Pepco said the name change âworks well for shareholdersâ and would serve to âdirectly link the group to its largest operation and leading Central European brand Pepcoâ.
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