Poundland pilots move from single price to ‘simple’ price

Poundland is overhauling its price architecture

Variety store group Poundland is to pilot prices below £1 for the first time, along with higher price points to deliver “even more amazing value” for shoppers

Poundland said the new price architecture would allow it to “extend ranges to cover a larger proportion of the volume items demanded by customers”.

The pilot is being run in 24 branches in the Midlands.

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