Frasers has won backing for a new mega-HQ despite environmental concerns over its location. 

The retail group has secured preliminary approval for an expansive new headquarters in Warwickshire, despite planning officers acknowledging that the development will cause lasting environmental damage to the region’s green belt.

The proposed 275-acre facility, located on agricultural land in Ansty, has been recommended for approval, even though official documentation explicitly said the project will “substantially and permanently reduce the openness” of protected green belt areas, according to The Telegraph

In a 208-page report, planning officers concluded that the proposed development’s potential advantages outweigh the environmental consequences, invoking “very special circumstances” to justify the green belt encroachment.

The ambitious project encompasses an extensive complex including five warehouses spanning 3.3 million sq ft – each reportedly larger than the local village – a 100-room hotel, innovative retail concept spaces, administrative offices, comprehensive sports facilities including a gym and swimming pool, a training academy with classrooms and an auditorium, an on-site nursery, multi-level parking structures, and a helipad.

Projected economic benefits are substantial, with estimates suggesting a potential £69m boost to the UK economy, potential support for up to 750 additional retail locations, and the creation of approximately 11,000 new jobs nationwide. Additionally, the development is expected to stimulate a 10% economic expansion in the nearby Rugby area.

The proposed headquarters is anticipated to be an unprecedented large-scale facility of its kind.