Footasylum has reported its “best-ever” financial performance as it continues to invest in its store estate and omnichannel retail experience.
The sportswear and footwear specialist reported a 188% surge in profit before tax from £6m to £17.2m for the full year to January 25, 2025, while underlying EBITDA also jumped by 26% to hit £28.2m.
Total sales at Footasylum grew 9.4% during the year reaching £349.5m, marking another “record” year for the retailer.
Footasylum noted the success of its store portfolio during the year with store sales up 3% to £172m, driven by its ongoing expansion strategy and the new openings based on its Oxford Street store blueprint.

Online sales were also up by 6% and the retailer highlighted its womenswear and junior categories as “key areas of focus” which both saw sales surge by 18% and 17% respectively.
During the year, Footasylum opened and upsized a number of stores including its Merry Hill store in Dudley which tripled in size to 10,700 sq ft in November last year.
Footasylum said it is “confident” in another year of growth ahead and added that its performance has “continued” into the start of the 2026 financial year.
Footasylum chief executive David Pujolar said: “We are pleased to report another year of record revenue and profit performance, demonstrating our resilience in a challenging market environment. Our strategic initiatives and new organisational structure have proven effective and position us strongly for sustained growth.
“Our new store format, based on our Oxford Street blueprint, has enhanced the Footasylum shopping experience and has also been well received by consumers.
“Our focus on customer service remains a cornerstone of our approach, strengthening brand loyalty and generating valuable feedback that informs our business decisions. Additionally, our successful expansion into the wholesale channel demonstrates our ability to identify and respond to consumer preferences and emerging trends.
“This year has been transformative as we evolve from a traditional retailer into a multifaceted group with diverse channels and creativity. We are excited to have formed strategic partnerships with global brands such as Nike, Adidas and New Balance. These collaborations elevate our offering and reflect our commitment to delivering the best on-trend products to our consumers.

“Our leading social media and digital presence has enabled us to connect with our consumers in unique and engaging ways, fostering loyalty and community around our brand.
“We continue to prioritise customer feedback through these channels to refine our services and offerings. As we look ahead, we are optimistic about the coming year, guided by our successful initiatives, valued partnerships and dedication to exceptional customer service.”
Footasylum chief financial officer Nick Scott added: “Building on the phenomenal success of FY24, we are delighted to report that FY25 has delivered Footasylum’s best-ever financial performance. We achieved record revenues, profits and cash generation, driven by sales growth in all business channels.
“Our performance was also supported by the success of our creative content channels, which now boast an astonishing 6.7 million followers and generated more than 3 billion organic impressions over the year.
“During the period, we successfully refinanced with a £35m revolving credit facility from HSBC, enabling Footasylum to further enhance its digital-first customer journey while continuing to open new stores in locations convenient for our consumers. It will also support the development of Footasylum’s key exclusive brands, which are proving increasingly popular with consumers.”


















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