Footasylum is set to expand into Germany and Austria as it looks to bolster its international presence.
The sports retailer has signed a new strategic partnership deal with Cologne-based sales agent, Mad Agency, to handle the distribution of its products in parts of the DACH region.
Footasylum said the deal launches in November and will run for an initial term of three years. Mad Agency has a portfolio of over 12 brands and a network of more than 250 retail partners across the region.
It forms part of the brand’s international growth strategy to expanding its presence in key European markets.
Footasylum vice president of international Dan Moneypeny said: “We are delighted to be partnering with Marc Jentzen and his talented team at The Mad Agency, whose regional expertise will enable us to build multi-brand and multi-channel distribution through Germany and Austria.
“Mad Agency has a strong track record of scaling emerging fashion and streetwear brands while driving sustainable growth for its partners. We’re excited to support them in delivering on our brand strategy for the region.”
Mad Agency chief executive Marc Jentzen added: “We are thrilled to partner with a brand that shares our vision for sustainable growth and meaningful impact in the fashion market.
“Leveraging our expertise in multi-brand, multi-channel distribution across Germany and Austria, we are committed to scaling their presence while delivering strong, long-term value for all partners. This collaboration perfectly aligns with our mission to support emerging fashion and streetwear brands in reaching their full potential.”
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