Debenhams Group has teamed up with PayPal to deliver an AI-driven shopping experience within the payment provider’s platform.
The partnership will see customers browse and purchase products across Debenhams, PrettyLittleThing, Boohoo, BoohooMan and Karen Millen within the PayPal app.
The payments giant has been testing the AI assistant with select US customers and is expected to roll out the tool across the US and in the UK later this year.
This will mean that shoppers can use the assistant to ask for product suggestions, explore relevant items and browse curated selections from the Debenhams Group brands.
Customers will be able to complete their purchase through the app, with PayPal automatically using saved account details for home delivery.
The launch forms part of Debenhams’ wider AI strategy, which has included the recent roll-out of Peak AI to improve forecasting across sales, stock and pricing.
The online retail giant said around 16% of purchases were processed through PayPal, adding the move would allow it to grow its customer reach and deliver a more seamless shopping experience across its brands.
Debenhams Group chief executive Dan Finley said: “At Debenhams Group, our goal is to help customers discover and be inspired by new products and brands, while making shopping as easy and enjoyable as possible.
“This kind of innovation has the potential to fundamentally transform online retail; in a way we haven’t seen since the shift to mobile shopping.
“We’re proud to be the first UK retailer to partner with PayPal on this experience, bringing a faster, more intuitive way to shop to customers across our brands.”
PayPal vice-president of agentic commerce Mike Edmonds said: “With agentic commerce, shopping becomes a conversation, not a search. By embedding AI-powered discovery and checkout directly into the PayPal app, we’re helping customers move seamlessly from inspiration to purchase, while giving retailers like Debenhams Group a powerful new way to engage shoppers at scale.
“It’s exciting to collaborate with an established UK retail group to bring this technology to market.”
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