Data: GfK consumer confidence

GfK’s UK Consumer Confidence Barometer has been running since 1974 and is the leading indicator of shopper sentiment in the UK. The monthly survey is conducted among a representative sample of around 2,000 UK consumers aged 16 and above. GfK questions consumers about their personal economic situation, the general economic situation of the UK, and whether or not they feel the timing is right to make major purchases or save their money. Consumer confidence has been tested over the past few years following Britain’s exit from the EU and the coronavirus crisis.

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Latest GfK consumer confidence data

Shoppers on Oxford Street face masks

Consumer confidence plunges at fastest rate since Brexit vote

2026-10-23T00:01:00+01:00By

An 11-point fall in sentiment has wiped out all the gains seen since Andy Burnham became prime minister, with consumers now considerably less likely to say they are considering a major purchase

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