Latest GfK consumer confidence data
Consumer confidence âdeteriorating sharplyâ as energy crisis continues
GfKâs headline consumer confidence measure fell by four points in April to -25, hitting its lowest level since October 2023
Data: GfK consumer confidence
GfKâs UK Consumer Confidence Barometer has been running since 1974 and is the leading indicator of shopper sentiment in the UK. The monthly survey is conducted among a representative sample of around 2,000 UK consumers aged 16 and above. GfK questions consumers about their personal economic situation, the general economic situation of the UK, and whether or not they feel the timing is right to make major purchases or save their money. Consumer confidence has been tested over the past few years following Britainâs exit from the EU and the coronavirus crisis.
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GfK consumer confidence archive
Chart: Consumers brace for price rises as appetite for major purchases drops
Consumer confidence was down two points in March, according to the GfK consumer confidence tracker, with appetite for major purchases dropping sharply
Consumer confidence dips in February
Reduced confidence in personal financial situation and major purchase intentions contributed to a three-point dip in consumer confidence in February.
2025 âhas been a year of no progressâ for consumer confidence
Consumer confidence has risen by two points to -17 since November, according to GfKâs consumer confidence index, as overall results show stagnation from last year.
Charts: A disappointing November and Black Friday
Any hopes that consumers were saving their spending for Black Friday seem to have been unfounded, putting added pressure on the run-up to Christmas
Consumer confidence falls ahead of imminent Budget
Consumer confidence has dipped as shoppers await the imminent Budget on November 26.
Consumer confidence improves as shoppers await Black Friday
Consumer confidence has inched up as shoppers look forward to Black Friday, according to the latest figures.
Consumer optimism about the economy âsliding sharplyâ
The latest numbers from GfKâs Consumer Confidence Index showed a two-point drop in September, while optimism about the economy has cratered since the Labour government came to power.
Consumer confidence increases but rising inflation looms
Consumer confidence has risen slightly in August, but this may not last long as there are âclouds on the horizon in the form of inflationâ.
Confidence falls as consumers sense âstormy conditions aheadâ
The British public is cautious about whatâs to come when looking at the economy and their personal finances, according to the latest GfK consumer confidence index.
Slight boost in consumer confidence due to brighter outlook on economy
Consumer confidence in the UK has edged up in June as sentiment on the economic outlook has improved.
Consumer confidence improves but economic concerns have ânot disappearedâ
Consumer confidence nudged up in May across all key indicators despite economic concerns, including inflation and Trumpâs tariffs, having ânot disappearedâ.
Consumer confidence falls as cost increases and Trumpâs tariffs cause concern
Consumer confidence fell four points in April as cost increases across household bills, taxes, and retail goods along with Trumpâs tariffs are causing concern.
Consumer confidence improves but mood remains âfragileâ
Consumer confidence increased in March due to the public seeming more positive about the economy â but there are warnings that confidence is still âfragileâ.
Forget Blue Monday, growth in UK retail sales was another positive surprise from January
The release of the ONSâ retail sales on Friday was the latest in a surprisingly positive flurry of economic indicators in what is supposed to be the saddest month of the year
Consumer confidence has risen despite cost-of-living crisis being âfar from overâ
Consumer confidence has risen two points in February, as the public is more optimistic about their personal finances in the year ahead despite the ongoing cost-of-living crisis being âfar from overâ.
Wages are rising but will that filter through to an uptick in consumer spending?
Retailers do not have many reasons to be cheerful right now, but a lift in consumer spending would be a very welcome balm for some of their troubles.
Consumer confidence has fallen on all measures as January blues set in
The British public is less confident about the economy and their personal finances, according to the latest GfK consumer confidence index.
Consumer confidence has inched up ahead of Christmas
Consumer confidence has increased by one point in December, but the public are still cautious about the economic outlook and spending big money.
Consumer confidence rises as public has âmoved pastâ Budget impacts
Consumer confidence has risen three points in November, as the public moves on from the âpotentially worrying impactâ of the Budget and Trumpâs election in the US.
UK consumers 'are in a despondent mood' ahead of the Budget
Consumer confidence in the UK slipped one point in October as consumers hold their breath ahead of the governmentâs upcoming Budget.