Building loyalty and reputation – and why it matters more than ever

How do you build a trusted go-to brand? Look no further for the answer than our latest report, which reveals who the UK’s most trusted retailers are and why. 

We asked 2,000 consumers in July 2021 to reveal which retailers they trust, what makes a brand trustworthy and what would lead customers to feel wary about them.

So who topped our poll and how can others emulate their success? Find out in our new report The 20 Most Trusted UK Retailers.

Okta header

Access The 20 Most Trusted UK Retailers for free  to uncover:

  • What leading retailers such as Asos, M&S, John Lewis and Boots think about trust
  • How to build it back after a breach
  • The importance of security and strong data management when it comes to building trust